That's why I'm the right copywriter for you.
Texts, in whatever form, have a great effect. The saying "The pen is mightier than the sword" is certainly justified, because words have a great effect on people. Opinions can be changed by texts, relationships with customers and employees can be strengthened, curiosity about a product or a newly founded company can be aroused. Many readers are not even aware of this influence.
It takes a sure instinct to steer the impact of your website, newsletter or flyer in the right direction. Readers should get the best possible impression of your company and want to find out more without feeling pressured or manipulated. I can help you with this.
Here are some questions that I have been asked several times:
There are several reasons for this. The internal employees assigned to this task usually belong to other departments and create the texts in between. This means that important contributions that represent your company to the outside world are made on the side. However, these resources could be put to better use if the employees were deployed exclusively in their actual specialist area. This small restructuring can increase efficiency and productivity in your company, leading to better customer satisfaction and loyalty. Outsourcing your writing activities can lead to more orders in the long run. Not to mention the relief for your employees by eliminating an additional, unloved task.
Some companies use artificial intelligence (AI) to write their texts. However, this is only a good solution at first glance. Artificial intelligence is only as smart as the people who feed it information on the internet. AI works with data that it gathers from all areas of the internet. However, if the program does not find the correct solution to a query, it constructs its own answer from the data available on the internet. The software "hallucinates". This makes a time-consuming final check of the AI contribution necessary. Furthermore, there are limits to artificial intelligence when it comes to reproducing experiences and emotions. The program lacks the sensitivity to write empathetic texts. AI can write a wonderful company report with the latest sales figures, but fails miserably when it has to congratulate someone on their 30th company anniversary in the employee newsletter with the right words. Unlike ChatGPT and the like, I have the necessary sensitivity for all kinds of texts.
Writing is often underestimated. It's not just about simply listing the services you offer. The texts on your website, newsletter or advertising brochure should show you as the company you are. A company that customers can trust. A company that does the job to the customer's best satisfaction and at a reasonable price. The articles should also reflect your company philosophy and leave a sympathetic impression. Answer me one question: Do you engage a company that has been working with the same, factually written texts for years or are you more attracted to a company that regularly comes up with new, informative and empathetic contributions?
If you have any further questions, please do not hesitate to contact me using the contact form at your disposal.